SERVING CLIENTS NATIONWIDE FROM ORANGE COUNTY

Personal Service is our core value:

Personal Service Is a Small Business Advantage

Good personal service in retail establishments is difficult for many firms to achieve. This is especially true in larger department stores and retail chains, where the overhead costs of adding sufficient service personnel can be prohibitive. Increasingly self-service is the mode of service today.

The gap between full-service and self-service provides entrepreneurs with the opportunity to deliver personalized service. Know you customers, their wants, needs, preferences and price point. Your knowledge can provide them with a better shopping experience and your store with more loyal customers. The small business owner has the opportunity to order a select line of merchandise or offer a customized line of services. The level of customization and targeting a small business can achieve will draw a specialized audience loyal to a particular product or service category. The personal service that accompany such offerings close provide value-added benefits to the consumer.

Keep in mind that exceptional customer service doesn’t just happen. Your small sales force should walk in the door well-skilled, well paid and well motivated to perform. If personalized service and strong product knowledge are part of your marketing and sales strategy, you may be paying a more premium price for your sales agents. If you are paying those key staffers above average wages, be sure that you incorporate sales and service goals into an incentive plan. Get a return on the staff investment, that helps grow the business.

One aspect of good personal service is matching the customer’s needs with the business’s products or services. The better this match, the better the personal service. Another aspect is customer relations. Each buyer should be made to feel important and valued. Only when both aspects of the relationship have been fulfilled can a profitable, long-term relationship be forged between the patron and the business. Conduct period role-playing or training sessions. Keep your skills and your employees skills keen in three areas: demonstrating a sincere interest in the customer; listening to the customer to ascertain his or her true needs; and building product and service knowledge to offer customers informed suggestions.

 

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Why purchase a used vehicle now

The best time to buy a used car is between Thanksgiving and January.

Used car prices tend to go through a predictable cycle in which they peak during the summer months followed by a downward slope hitting rock bottom around January 

Prices tend to shoot back up quickly through the end of February.

The difference in prices between August and January can be as much as 5%.

This is according to statistics compiled by Kelly Blue Book and CarGurus.com.

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Why consumers should purchase used vehicles

"I am a big fan of buying used," says Philip Reed, Edmunds.com senior consumer advice editor. "I think it's an extremely important way for a family on a budget to save money."

Jack Nerad, Kelley Blue Book's executive market analyst, is another cheerleader of buying used. "Used cars are a great value," he says. "Cars today are really good and really last a long time. They have longer useful lives than in the '50s and '60s when I was growing up."

While paying a lower purchase price for the same car model used rather than new is the obvious reason to buy a used car, there are others as well.

Even so, Reed cautions that all used cars aren't created equal. A consumer must do his homework before deciding if a used car is in good or bad shape. With that caveat, here are five of the best reasons to buy a used car.


 

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